BEYOND IMAGINATION at the 2025 AIFD Symposium July 12- 15 !

I’ll be sharing advanced techniques, creative styles, and out-of-the-box ways to use OASIS® Midnight Foam—yes, the foam itself becomes part of the design!

This isn’t just about pretty flowers—it’s about creating sellable, profitable, and extraordinary designs that push your creativity to new heights.

Dive into the world of eye-catching, Instagrammable event floral designs with this dynamic presentation. This presentation will seamlessly blend the artistry of stunning event floral arrangements with savvy social media strategies to capture and expand your online audience. Participants will learn about the art of creating event designs that dazzle both in-person and on digital platforms. This course is a game-changer for florists looking to transform their creations into photogenic masterpieces for social sharing, boosting their visibility and impact across the floral industry landscape. 

Step into the world where flowers meet followers! This high-energy floral design show featuring Donald Yim AIFD, is focused on creating eye-catching arrangements that are not only beautiful but also perfect for social media. Learn how to design with the camera in mind-whether it's for Instagram, TikTok, or Pinterest-using color, composition, and creative styling to make your designs pop on- screen. Beyond the blooms, we'll explore fun and engaging ways to boost your social media presence, from viral-worthy content ideas to interactive posts that keep your audience engaged. Whether you're looking to attract new customers, showcase your artistry, or simply have fun online, this show will leave you inspired and ready to make your floral business flourish in the digital world!

Welcome to Time Traveler..  Designers – are you ready to revolutionize the way you design and execute events?  Time Traveler is your exclusive guide to floral techniques that save time without sacrificing beauty.Time Saving Hacks for Every Season – Offering tips for peak wedding season, holiday rush, and slow periods to maximize efficiency year-round.

Join us for a dynamic program with international award winning Designer Donald Yim AIFD, PFCI where you’ll learn:

• Speedy Design Hacks for high impact florals

• Profit Boosting Strategies for weddings and events

• Future Forward Techniques to stay ahead of the competition

As the seasons change, so do floral trends! Join us for a dynamic and inspiring program that focuses on the art of designing for both fall and winter while maintaining a seamless transition between the two. Learn how to create beautiful seasonal designs that are trendy yet rooted in tradition-perfect for capturing your clients' attention in both seasons! Discover how to smoothly transition your floral designs from the warm tones of fall to the cool hues of winter without missing a beat. We'll teach you the key elements to keep your designs fresh and cohesive across both seasons. Learn expert strategies for promoting both fall and winter floral designs at the same time. We'll show you how to market to different client needs while keeping your offerings relevant throughout the season.

Discover the art of elevated floral design in this program focused on creating sophisticated everyday and holiday arrangements. Learn how to transform simple bouquets into breathtaking pieces with modern techniques, explore stunning holiday designs for Thanksgiving, Christmas, and Valentine's Day, and master the mechanics behind building impactful, long-lasting creations. Whether you're looking to refine your everyday designs or add a touch of magic to seasonal displays, this program will equip you with the skills to create high-quality, profitable designs that leave a lasting impression.

• Crafting Instagrammable Floral Designs for Events: Explore current trends and design principles for creating eye-catching, photogenic floral arrangements.

• Photography and Presentation Techniques: Learn how to capture and present floral designs in a way that maximizes their appeal on Instagram.

• Leveraging Instagram for Business Growth: Strategies for engaging with your audience, building a cohesive brand image, and using Instagram’s features to attract and retain clients.